Friday, February 19, 2010


I send out a newsletter every month, with some photos, and updates on what has been going on in the world of Radiant Squares.
If you are not signed up for it but would like to be, please go to and fill out the box that says "join my mailing list".

If you would like to read February's newsletter, please click here

That way you will be able to get news updates as well as any special offers or promos that I have going on.

Also, if you're a reader of this blog but you aren't a fan of the Radiant Squares Facebook page, I'd love to have you join the group!

I'll leave you with a photo or two that I shot yesterday while wandering around on an assignment for a new employer/client of mine.

That's it for now!
I hope everyone is having a great week!!!


Dallas Commercial Photographer

Saturday, February 13, 2010


As some of you may have noticed, there has been a little problem with the main website.
This is being resolved and things should be running smoothly again within a few days (hopefully).
Until then, you can check out my facebook page (and become a fan) at:

Thursday, February 4, 2010

21st Century Advertising Agencies

I am trying to pick up new clients and at the top of my list of people to get in touch with in this quest are advertising/marketing agencies in the DFW area. Seems logical.

I got a list of companies, then got phone numbers for all of them. Then I thought, I will look them up on twitter and follow whoever I can, so that they will have heard of the name "Radiant Squares" before I call them.

Would you believe that out of the 12 companies on my initial list, only TWO are on twitter?! I thought a marketing company would want to be cutting edge and be all about the social media wave in marketing. I was quite shocked by this discovery.

As a side note - if you are on twitter, follow me: @RadiantSquares

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Tuesday, February 2, 2010

Advertising on Facebook - Worth the money?

I have been advertising on Facebook for a little while now and I have been noticing a positive flow of traffic to the website from those ads. My site hit a record high of 49 unique visitors this past Saturday.

However, I look at the number of click-throughs and compare that to the number of people who's eyes saw the ad and I have to wonder if this is really worth the investment.

According to Facebook's ad tracker, the number of impressions is quite staggering.
The first campaign was kind of a dudd. Not quite sure what the problem was with it. I varied the cost-per-click allowance as well as the daily budget limit and never really saw any return for either.

The other 3 started out slow but seemed to have a better outcome than the 1st experiment.
However, I still am not satisfied with a CTR (Click-Through-Rate) of less than a half percent on all of the ads. Especially considering three of the 4 ads were aimed at a very tight age demographic (a 3 year age span).

I'd say the ads have been good to get my name in front of people, but the ultimate effectiveness is yet to be determined. I have paused all the ads for now while I reconsider their value.

If you've had experience advertising on FB I'd be interested in hearing your comments. If you found it to be more/less effective than something else (Ad Words by google for example). What is your preferred method of advertising?
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